Marketing Landscape for the Manufacturing Industry
Jeff White
Kula Partners
- Part 1 Marketing Landscape for the Manufacturing Industry
- Part 2Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Show Notes
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Jeffs Background And Kula Partners (02:15)By trade I am actually a designer. I started when the web was in its infancy. Also, 16 years ago I started my own company and we were an inbound marketing agency. We were one of the early partners of HubSpot. As we grew we also shifted a bit and began to focus on the manufacturing space.
- Part 1 Marketing Landscape for the Manufacturing Industry
- Part 2Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
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Part 1Marketing Landscape for the Manufacturing Industry
Today we discuss the marketing landscape in manufacturing and how you can optimize your marketing for growth in the manufacturing industry. Joining us is Jeff White, Co-founder and Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 1 of our conversation, Jeff is going to tell us about some of the specific challenges and target segments he sees in the manufacturing industry.
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Part 2Manufacturing Industry Strategies & Channel Mix — Jeff White // Kula Partners
Today we continue talking about marketing in the manufacturing industry by getting specific with industry strategies and channel mix. Joining us again is Jeff White, who is a Principal at Kula Partners, which helps leading manufacturers digitally transform their marketing and sales processes to grow their competitive edge. In part 2 of our conversation, Jeff is going to tell us about the channel mix he applies when marketing for manufacturing companies.
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