Personalization & Using Data to Create Relevant Experiences

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  Part 1Personalization & Using Data to Create Relevant Experiences

  Welcome to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss personalization and how to use data insights to create experiences.

• Part 2Omni Channel Engagement: Balenceaning Email, SMS & Chat — Tink Taylor // Dot Digital

  Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets - your customer relationships. Joining us is Tink Taylor, who's the Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about omni-channel engagement and balancing your communication across email, SMS, mobile, Web, and chat.

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• Part 3Mobile Prioritization: Why the Small Screen Makes the Biggest Impact — Tink Taylor // Dot Digital

  Welcome back to Customer Engagement Week on the MarTech podcast. Each day this week, we're going to take a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we're going to talk about the importance and prioritization of the small screen.

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• Part 4Customer Segmentation: How to Market to Real People Using Segmentation — Tink Taylor // Dot Digital

  Welcome back to Customer Engagement Week on the MarTech Podcast. Each day this week, we're taking a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we discuss customer segmentation and how to market to real people using personas.

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• Part 5The Future of Customer Data & Omni-Channel Communication — Tink Taylor // Dot Digital

  Welcome to Customer Engagement Week on the MarTech podcast. Each day this week we've taken a deep dive into the ways you can appropriately engage with your most valuable assets: your customer relationships. Joining us is Tink Taylor, Founder and President at dotDigital, which is the global leader in customer engagement technology. Today, we end the week by discussing the future of customer engagement and how data privacy and ethics are gonna play a huge role in how you think about reaching your customers.

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