Facebook Week: Social Media Advertising Landscape

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Facebook Week: Social Media Advertising Landscape

Welcome to Facebook Week on the MarTech podcast. Each day this week we’re going to publish an episode that discusses what you need to know about launching, scaling, and optimizing your brand's presence on Facebook. Joining us is Akvile DeFazio, President of AKvertise, a social media advertising agency that helps brands effectively reach their target audience through social advertising. Today we discuss the social media advertising landscape. 

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Email Week:  Writing Email that Converts into Business Results

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Email Week: Writing Email that Converts into Business Results

Welcome to Email Week on the MarTech Podcast. Each day this week we're going to publish an episode that discusses what you need to know to optimize, scale, and derisk your email marketing strategies. Joining us is Tracy Sestili, Head of Marketing at SparkPost, which is a sponsor of the MARTEC podcast. Sparkpost is the world's number one email sender and delivers over 37% of the world's B2C emails. Their unmatched data footprint, real time alerts, and spam trap monitoring help their clients find and fix problems with their email outreach before they become an issue. Today we start with a discussion about the landscape of email as a marketing channel.

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Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters

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Career Day: Leaving Corporate to Fight Against Fake News - Shiv Singh // Savvy Matters

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Shiv Singh, the Founder and CEO of Savvy Matters - a consultancy that advises startups and Fortune 500 companies on marketing, innovation, and digital transformation. He’s also a co-author of the book ‘Savy - Navigating Fake Companies, Fake Leaders and Fake News’. Prior to his current role, Shiv worked for companies such as Razorfish and PepsiCo. 



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Career Day: Digital Marketing His Way from The Jersey Shore to L.A.

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Career Day: Digital Marketing His Way from The Jersey Shore to L.A.


Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is Steve Weiss, the founder of MuteSix - a growth agency focused on Facebook. Prior to his current role, Steve worked for companies such as PaeDae, AffNet, and HD Publishing Group. 

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Understanding the Programmatic Ad Buying Landscape

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Understanding the Programmatic Ad Buying Landscape

Joining us today is Danny Khatib, the founder of Granite Media, to talk about the programmatic ad buying landscape. Granite Media is a new media publisher that pairs quality storytelling with smart business practices and technology. Prior to his current role, Danny worked for Livingly Media and Time Warner. He holds an MBA in General Management from the Stanford Graduate School of Business. 



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Career Day: Hacking Your Way to SEO Stardom

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Career Day: Hacking Your Way to SEO Stardom

Today we get an inside view into the lessons learned from a great marketer throughout the various stops on his career. Joining us for career day is an SEO specialist turned media mogul, John Shehata. John is VP of Audience Development at Conde Nast, a premier media company that attracts more than 100,000,000 consumers across its industry. Their clients including Vogue, Vanity Fair, Glamor, GQ, Architectural Digest, the New Yorker, and more. Prior to his role at Conde Nast, John held a variety of SEO and consulting roles, and most recently he was Executive Director of Search and Social at ABC News. John's had an amazing career and we're excited to talk to him about going from SEO Specialist to Executive at a major media company.

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ROI Generating Content Marketing Funnels

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ROI Generating Content Marketing Funnels

Joining us today is Dave Snyder, the CEO of CopyPress, to talk about ROI generating content marketing funnels. CopyPress is one of the most trusted content marketplaces online. Prior to his role at CopyPress, Dave has held operational and leadership roles across various verticals including SEO, search, social and product marketing. 

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Telemarketing Week: Why Telemarketing Isn't a Dirty Word

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Telemarketing Week: Why Telemarketing Isn't a Dirty Word

This week we dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us today is Mark Sullivan, the director of Demand Generation & Marketing Operations at CallRail. Mark is an experienced marketing leader laser-focused on scaling customer acquisition, retention, and monetization by building talented, fulfilling marketing teams. He’s also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal.

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Career Day: Becoming a Forbes 30 under 30

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Career Day: Becoming a Forbes 30 under 30

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Jon Chang, the Global Product Marketing Manager For IBM Watson Marketing. Recently, he’s been named to Forbes 30 under 30 list for marketing and advertising and he is an Adjunct Faculty of Social Media and Web Analytics at New York University. Prior to his current role, John worked at companies such as General Assembly, Kickstarter, and Stack Overflow. 

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Marketing Attribution vs. Channel Attribution

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Marketing Attribution vs. Channel Attribution

Joining us today is Scott Vaughan, Chief Marketing Officer at Integrate. Today we'll be discussing one of the most debated facets of digital marketing - channel attribution. In addition to his role at Integrate, Scott is a regular contributor for outlets such as MarTech Today and CMO Today, and was named a top MarTech Influencer in 2017.

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Women in MarTech Group (AKA: Ben Dances on the 3rd Rail)

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Women in MarTech Group (AKA: Ben Dances on the 3rd Rail)

Today we speak with Christine Mortensen about the role that gender plays in the career of a marketer. Christine is the Founder of Sprk’d, which is a B2B-oriented digital marketing agency Christine also created a Facebook group called ‘The Women in MarTech’ which has the goal of connecting like-minded professional women.

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Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media

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Trends in the MarTech Landscape & MarTech Conference Topics - Scott Brinker // Third Door Media

Joining us for today's episode is Scott Brinker - the VP of Platform Ecosystem at HubSpot. We discuss the trends in the MarTech landscape and the topics that will be covered at the upcoming MarTech conference which will take place in San Jose, California, between 3rd-5th April this year. Scott is also the editor-in-chief at ChiefMartec blog which covers topics at the intersection of marketing, technology, and management.

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Career Day: From Special Olympics Marketing to Agency Revenue Coaching

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Career Day: From Special Olympics Marketing to Agency Revenue Coaching

Today we uncover the various skills accumulated and lessons learned from a great marketer throughout the various stops on his career. Joining us for Career Day is Mark Evertz, Senior Revenue Marketing Coach at the Pedowitz Group, a company that helps you operationalize business accountability, digital transformation, and customer experiences through revenue marketing. 

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Where Direct Response Fits Into Your Marketing Mix

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Where Direct Response Fits Into Your Marketing Mix

Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix. 

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CMO Week: The CMO playbook to changing industries with Mike Linton

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CMO Week: The CMO playbook to changing industries with Mike Linton

Today we continue our series of conversations with another great CMO to understand how they navigated their way up the corporate ladder to become one of the most prominent marketers in the world. Joining us for the fourth installment of CMO Week is Mike Linton from CMO Coaches. Mike is Enterprise Chief Marketing Officer at Farmers Insurance Group of Companies, and he’s on the Board of Directors of Capella Education Company, The Wine Group, Allen Edmonds Shoe Company, and Peet's Coffee. Prior to these roles, Mike was CMO at eBay and Best Buy.

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