Conversion Rate Optimization

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Conversion Rate Optimization

Today we’re going talk about the growing complexity of managing a multichannel e-commerce brand. With us this week is Justin Christianson, co-founder of Conversion Fanatics, which is a full-service conversion rate optimization agency. Conversion Fanatics has worked with companies like Hertz, Paypal, Bert’s Bees, and in this episode, Justin is going to talk about his approach to creating an effective conversion rate optimization plan.

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How to Podcast Week

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How to Podcast Week

This week we're going to talk about a marketing medium that is obviously near and dear to my heart: podcasting. Our guest Carey Green is joining us all week to discuss starting and growing podcasts, and he'll enlighten us with an overview of the current podcasting landscape. Carey is the founder of Podcast Fast Track, a podcast production agency that helps podcasters have all levels automate their podcasting efforts. Today he's giving us the first of five keys of building a successful podcast. 

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Going From 0 to 5,000 Downloads In 3 Months (June Update)

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Going From 0 to 5,000 Downloads In 3 Months (June Update)

In today's episode it's just you and me, marketers, and I'm sharing an update on how the show has evolved over the past several months. As we come to the end of our first quarter of production, we're going to talk about how this show is tracking, and some of the data we've gathered through marketing this show. We'll also discuss how we've applied insights from our guests on the podcast.

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How Amazon Took Over the eCommerce World

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How Amazon Took Over the eCommerce World

Today we’re going to focus our attention on a company that some people think is taking over the world -- Amazon. With us today is Adam Weiler, founder of Sunken Stone, a performance-based Amazon Management Agency with over 10 years of experience. In this episode, Adam is going to talk about how he became an Amazon Marketplace expert, how the platform has changed over time, and the types of companies that are finding success.

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Marketing to Millennials: Snapchat, Instagram & Beyond

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Marketing to Millennials: Snapchat, Instagram & Beyond

Today we’re going to hear from an expert in marketing to Millennials, Kate Talbot. Kate is an entrepreneur, marketing consultant, and the author of “Oh Snap, You Can Use Snapchat for Business”, a best seller on Amazon. Her work has been featured on CNBC, TechCunch, and Huffington Post. In this episode, Kate is going to give us an overview of how she became an expert in Millenial marketing and talk about some of the key takeaways from her book.

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Using Direct Mail to Reach Consumers at Home & Work

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Using Direct Mail to Reach Consumers at Home & Work

Today we’re going to hear from an expert in a marketing channel that most people don’t associate with technology. Mike Gunderson is the President of the creatively named direct mail service Gunderson Direct. Mike & his company have provided direct mail services to startups, SMB’s, and enterprise-scale technology companies like SoFi, Postmates, and Square. In this episode, he's going to give us an overview of the direct mail industry and walk us through the career experience that led him to start his own company.

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How We Beat Our Podcast Download Goal by 50% (Month 2 Update)

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How We Beat Our Podcast Download Goal by 50% (Month 2 Update)

Today your host, Benjamin Shapiro, is giving us an update on how the MarTech podcast has been grown in its first two months and how the show beat its goal of 1,000 downloads per month by 50%. He'll walk through the marketing channels and data used to understand why and how the MarTech podcast has grown.

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The Differences Between Growth & Traditional Marketing

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The Differences Between Growth & Traditional Marketing

Today we’re going to talk about the differences between traditional marketing and growth marketing with Graham Hunter, who is the founder of Groundwork Growth. Groundwork Growth is a Growth Consulting and Recruiting firm that focused on helping early-stage startups validate marketing channels and recruit the talent to drive scale. In this episode, Graham is going to tell us how he thinks about the difference between Growth and Marketing and the strategies he applies to drive results while keeping an eye on the big picture.

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Effective B2B Marketing Channels, Segments, & Strategies

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Effective B2B Marketing Channels, Segments, & Strategies

Today we’re going to talk about B2B marketing with Doug Bell who is the VP of Marketing at this podcasts’ sponsor Searchmetrics. In this episode, Doug is going to tell us how he combines his previous experience in finance with his understanding of brand marketing, the customer segments he has developed, and how he thinks about matching the right products with the right customer.

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

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Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to creating setting expectations, campaign evaluation, and nurturing leads.

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eCommerce Secrets that Get Paid Social Ads to Perform

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eCommerce Secrets that Get Paid Social Ads to Perform

Today we’re going to hear from an expert in paid social advertising. Timothy Brown is the Paid Customer Acquisition Lead at Huckberry, online magazine & men’s fashion retailer. Huckberry is has gone from a bootstrapped startup to become an innovator in the digital commerce.  In this episode, Tim is going to give walk us through some of the analysis and advertising strategies he uses to promote the Huckberry brand.

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Brand Integration, Product Placement & Influencer Marketing

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Brand Integration, Product Placement & Influencer Marketing

Today we’re going to hear from a Brand Integration Expert, Greg Isaacs. Greg is the Chief Product and Marketing Officer at the Branded Entertainment Network, and has worked in some amazing organizations including, eBay, AT&T, and the NFL. In this episode, he is going to tell us about his what led him to the BEN Group, why large brands are moving their advertising budgets from TV to product integrations on streaming services like Netflix, and how social media influence helps some of the biggest brands in the world promote their products. This conversation and the role product placement has in an enterprise company’s marketing mix is especially fascinating.

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How fast can a podcast grow in 1 month?

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How fast can a podcast grow in 1 month?

Welcome back to the MarTech podcast. It’s just you and me today marketers. In today’s episode, I give you an update on how this show is growing and how we are are putting some of the learnings that we’ve gathered from our first few episodes into practice. We are now one month into the production of this podcast, and I want to let you our listeners behind the curtain so you can see how we put what we practice what we preach in the promotion of this show.

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Monetizing Your Content thru Video Advertising

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Monetizing Your Content thru Video Advertising

Today we hear from an expert in video advertising, Brian Bennett. Brian is the founder of Egami.tv, a video advertising marketplace that uses a semantic engine to match publishers looking to monetize their properties with relevant video content. Brian has a wealth of knowledge related to online advertising for every company from startup to large enterprises. In this episode he’s going to tell us about his company, give us an overview of the current landscape of the video advertising industry, and help you understand a what to expect and how much to pay when you start a video ad campaign.

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Build Awareness thru Self-Service Podcast Advertising

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Build Awareness thru Self-Service Podcast Advertising

As consumers continue to shift their listening behaviors from terrestrial radio to streaming digital content, podcast advertising has become the fastest growing industries in the Martech space. Kris Smith, a podcast industry vet & the founder of the self-service podcast advertising platform Knit Audio, walks us through how to use his platform to promote this content and brands by dynamically inserted audio ads into podcasts.

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Generating demand using Email Prospecting and Outreach

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Generating demand using Email Prospecting and Outreach

Learn how to generate demand using email prospecting and Outreach with Kevin Warner, the CEO of Leadium.io. Outbound email marketing is a powerful tool for both startups and some of the most significant companies in the world. Hear Kevin describe some of the strategies, tactics, and benchmarks for effective email outreach.

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Using Content & SEO to Drive Organic Traffic

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Using Content & SEO to Drive Organic Traffic

Learn about Search Engine Optimization (SEO) from one of the world’s most renowned experts in driving organic growth. Jordan Koene is the General Manager of the US Market at Searchmetrics. In this episode of the MarTech podcast, he walks us through the toolkit he has developed to help startups and enterprise level companies use content & technology to create marketable assets that grow in value over time.

 

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Welcome to the Martech Podcast

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Welcome to the Martech Podcast

Welcome to the first episode of the MarTech. In this podcast you will hear the stories of world-class marketers that use technology to drive business results and achieve career success. We are going to unearth the real-world experiences of some of the brightest minds in the MarTech space, so you can learn tools, tips, and tricks that they’ve learned in their careers.

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