Optimizing Media Buying Using a Trade Desk

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Optimizing Media Buying Using a Trade Desk

Today we discuss the technology behind improving your media buying efficiency. Joining us is Lauren Hutton, who is the VP of Technology at Audience X, which is an integrated advertising and marketing agency driven to empower marketers, engage audience and elevate advertising by empowering people with the strategic support. Listen

Lauren Hutton // AudienceX - Website // LinkedIn // Twitter

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CRO Week: Going from Click to Customer Satisfaction

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CRO Week: Going from Click to Customer Satisfaction

This week we discuss the tools and tactics you should implement to optimize the heck out of your web traffic. Joining us are Paresh Mandhyan and Ashwin Gupta from VWO, which is a sponsor of the MarTech podcast and the world's leading web testing and experience optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research. Listen

Paresh Mandhyan, VWO - Website // LinkedIn

Ashwin Gupta, VWO - Website // LinkedIn

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Customer Appreciation Week

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Customer Appreciation Week

This week we’re diving deep into the topic of customer appreciation with Daniel Rodriguez, who is the Head of Marketing at Alyce, which is both a sponsor of the MarTech podcast and a platform that takes the anti-blast and anti-harass approach to B2B selling. Listen

Daniel Rodriguez, Alyce - Website // LinkedIn // Twitter

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